Sarah, who's a marketing director and content creator, is translating the buzzwords of the corporate world.
Editor's note: This article was originally published on August 30, 2021. It has since been updated.
Everyone deserves to work at an exciting job and a happy one, but life doesn't always work that way. Anyone who's searched for jobs will know that while job profiles can seem rather exciting, the actual work could be tedious, or worse, exploitative. Marketing director and content creator Sarah, who's popular on TikTok, is sharing advice about the common buzzwords seen in job descriptions and it just makes so much sense. Sarah, who goes by the handle @thecorporatemama, is translating the buzzwords so you can find out what companies actually mean, helping you find a job that matches your expectation.
Sarah works in the consumer packaged goods industry and started sharing advice and secrets of corporate life during quarantine at the start of the pandemic. “During quarantine in March last year, as a creative outlet, I started sharing videos about my experience first as a mom, then over the summer what it was like to still be working from home months later," Sarah told Bored Panda. The pandemic also caused a financial crisis that saw a lot of people being laid off. Her advice came in handy for those who were searching for jobs.
This made Sarah realize she could guide people joining the corporate world and women who became working moms for the first time. “Many employers often reframe their complex problems as ‘exciting challenges’ which in some cases may be true, but this does not paint a complete picture for an incoming associate to help them understand the full scope of a role and how to find success,” said Sarah. She gave many examples and one of them was to watch out for phrases that point to 'self-reliance,' which she says most likely points to an under-resourced team. Here are some of the common buzzwords and what they actually mean: