Her best friend got cheated on, so she built her ex a fake wedding registry — then used SEO to make sure his next girlfriend would find it
Jess tried to exact revenge on behalf of her BFF in several ways
Some female friendships are so loyal that they would go to war for each other, and Jess (@localhostbarbie) is one such friend. Even though she's not going to war, she started a video series on Instagram where she uses her skills to get revenge on a man who cheated on her best friend. Apparently, one of the reasons why they broke up was that he was "scared of commitment." Jess went online and created something that screamed "commitment" but also calculated enough to show the next woman how unserious he was about his life. The video was shared on September 2, 2026, and it has since gotten 20,100 views, 881 likes, and 37 comments.
Fake wedding registry
Since her best friend's ex-boyfriend was afraid of commitment, Jess decided to create a fake wedding registry online in his name. She used his picture and added a believable wedding date for the upcoming year and started adding items to make it look legitimate. Anyone who searched his name online would assume he was engaged, making it look even worse if they discovered he was still hitting on other women. She said, "When his next girl looks him up, she can have a fair warning that this is not a man who is serious about his future."
A sprinkle of SEO
Jess added several gifts to the registry. She included "a therapy fund, a king-sized duvet set for extra people he has over, and a second phone, since his was always dead." To top it off, she added "some light SEO work" so that anyone who looked up his name would definitely find the registry. Jess did something similar when she signed him up for 500 email newsletters since he could "barely read." She also registered his number for calls from 100 telemarketers and businesses because he was bad at picking up his phone.
Not all information online is true
Jess’s elaborate defense of her best friend may be extreme, but the importance women place on friendships is well documented. According to a 2025 Pew Research Center report, 54% of women say they would be extremely or very likely to turn to a friend for emotional support, compared with just 38% of men. Additionally, friends often become the first line of support when romantic relationships fall apart. A national study of 1,000 U.S. adults found that 73% had been a confidant to someone experiencing problems in a marriage or long-term relationship, with friends being the most common people they turned to. Those problems included serious issues such as infidelity and divorce.
Taking clients?
Viewers, specifically women, in the comments commended Jess for the way she supported her best friend. @dokterdietske asked, "Girl. Can I purchase this as a service?" @abenakwabuwaa suggested, "And sign him up for Jehovah’s Witness visits to his house."
You can follow Jess (@localhostbarbie) on Instagram for more lifestyle content.
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