If you've been thinking about adopting a furry friend, now is definitely the time. The beer brand has committed to spending $100,000 on dog adoption fees.
The Kansas City Chiefs weren't the only ones who won the 2020 Super Bowl. Several stray dogs with the KC Pet Project animal shelter did too. That's because defensive lineman Derrick Nnadi decided to celebrate his victory by paying the adoption fees for over a hundred dogs at the shelter. That means a family looking to give a dog a loving home won't need to pay adoption fees. Perhaps inspired by his actions or simply because the company wanted to do a good deed, beer brand Coors Light is now following in the philanthropic NFLer's footsteps, Penn Live Patriot-News reports.
Coors Light announced that the company would reimburse the adoption fees up to $100 for 1,000 eligible dog adoptions across the country. Between now and February 21, anyone who takes a stray dog home from an animal shelter would be eligible for reimbursement of adoption fees. And no, you don't even need to purchase a Coors Light beer. There are, however, some rules. For instance, you must be 21 years of age or older and you can't currently reside in one of these states: California, Louisiana, Pennsylvania, South Dakota, Texas, Virginia, and West Virginia. To keep track of whether you're eligible or not, Coors Light has published a thorough set of rules.
Coors Light the beer, meet Coors the Bernese Mountain Dog.— Coors Light (@CoorsLight) January 29, 2020
📷: Kendall J. Jay H. pic.twitter.com/B6qdEBt5dC
To apply for the offer, you simply need to text the code COORS4k9 to 28130. You must also attach a picture of an original receipt from the adoption center or animal shelter. Make sure the receipt includes information about the cost involved, the name of the adoption shelter, where it is located, the date of the adoption, and the animal type. The offer is only valid for adoptions made between February 4 and February 21. And if you're a cat lover, sadly, this offer is only applicable to those adopting stray dogs. According to Coors Light, the company is ready to spend a whopping $100,000 on adoption fees. So if you've always wanted to adopt a pupper, now's the time.
Regarding the humanitarian project, Marketing Manager Chelsea Parker at Molson Coors, stated, "With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side." Essentially, the beer brand wants to make a new furry friend your valentine this February. We can't think of anything more adorable than that!