Turkish man folds jeans like it's an Olympic sport and it's mesmerizing: 'Jeanius'

Folding clothes is often a hassle. Whether folding your freshly laundered clothes by yourself or folding clothes at a store you work in, it is one of the most tiresome jobs. To make the process interesting, people often resort to "easy hacks" available on the internet. However, this man named Musab Kaya–who goes by @musabkaya333 on TikTok–has escaped the matrix and made folding clothes fun and fast. Kaya, a fashion designer from Istanbul, Turkey, runs a clothing store, 333 Jeans. Even though Kaya usually shares videos about clothing, it is his smooth technique of folding denim jeans that has amazed people on the internet.

In the video, he is seen folding a couple of denim jeans in a row within seconds and with barely any effort. After being done with all the jeans lying on the floor, he asks someone behind the camera to toss another one. He bends in front of the camera and shows the process in a slightly slowed-down manner. However, due to the swiftness, it is almost impossible to understand the trick until further slowed or explained. You will almost miss him doing it if you blink your eyes.

Kaya's phenomenal talent-filled video went viral, garnering over 33 million views and thousands of people flooded the comments with praise. @yassoeditsy comically commented, “My mother should get lessons from him.” While @abd1ulla7 wished him good luck, “I am from Libya, and God willing, may God grant you success and happiness.” @lessam50 expressed, “Wish I could handle my life situations as so.”

@kokominerals joked, “I taught him everything he knows.” @user006282785 requested, “In slow motion mode, please.” Apart from praises, the jeans also got feedback as @user5297661190921 commented, “These jeans are nice before a wash, and after a single wash, they don’t stay like that anymore.” @rajusah9800 suggested, “Why are you not applying for a world record?” @lidka.pom challenged, “Do the same with the fitted sheet.”

His skills have been highly appreciated by people on the internet. It has led to hundreds of re-shares of the video across different social media platforms. @StreetNightLive reshared the video on X and wrote, “Craziest video I’ve seen in a while, to be honest.” @TrungTPhan wrote a hilarious caption for the video, “Just found the Salt Bae for men’s jeans. Absolutely riveting.” @nregib joked, “Do it with fitted sheets and I’ll be impressed.” @2zenithbby reversed the video and posted on their X account, captioned, “Me sneaking into the shop after he's done.”

In a hilarious turn of events, @Tellyones shared a video of a man trying to fold a pair of jeans like Kaya, using supposedly the same trick, but failed miserably. The video opens with a man at his home, in his pajamas, holding a pair of unfolded jeans and trying to fold them. Just like Kaya, he holds the jeans close to the bottom hem and rapidly jerks it, assuming he would get the desired results. After multiple tries and failures, he gives up, leaving people in stitches.

You can follow Musab Kaya (@musabkaya333) on TikTok for more fashion-related content.