Lee says in the video that he didn't charge anything for the review and bought his own food for $83.73.
A restaurant in Vegas had a massive boom in business thanks to a Tiktok user Keith Lee's food review. In the Tiktok video posted on January 3, Lee recounts a mail from an employee of a family-owned business called Frankensons Pizzeria. The mail mentioned that the business was "really slow" and they couldn't afford rent. The employee wanted Lee to come and review the food. Lee says that the employee mentioned: "It's a family-owned restaurant and the food is delicious but we don't have marketing behind it that's the only reason we don't get that much business."
Lee then tells in the video that he didn't charge anything for the review and bought his own food for $83.73. "This taste test is to see if is it really because of marketing or the food bad or the service bad," says Lee. He shares that the service was "not bad at all." Lee says that the owner took the order. He says, "Frank was so dope, he literally took his time, he was so patient. I was literally looking at the menu while ordering it, I was like 'please be patient with me.' He was literally like 'bro, take your time.'"
What Keith Lee did for Frankensons Pizzeria has me tearing up 🥹🥹🥹
— Shaunie Easton👸🏽 (@TashBaeless) January 10, 2023
Lee then goes on to talk about his time with the owner, "We had a 10-minute conversation and I told him I'm going to be completely honest be 100% real if I don't like the food I'm going to tell you. I'm not trying to be malicious, he was like I'm going to be real with you too, I need help. That hit me here." Then Lee begins to review the food that he bought from Frankensons Pizzeria. He tries garlic knots, peach wings, classic Italian sub, chicken wings, pepper sauce wings, small classic white pizza, and pepperoni pizza. He absolutely loves the food except the ranch sauce and french fries. He claims that it is "one of the best wings I have ever had" after he has the pepper sauce wings.
Lee agreed that the only reason the restaurant is not working is marketing. He concludes, "Frank from me to you this is my opinion. There is no way you should be behind on rent or struggling to pay rent. It is 100% marketing. Their food is delicious, service is amazing. God is amazing, I'm always appreciative of me being a vessel. I love trying places like these." The video went viral with more than 38 million views.
According to the owner, it only took a few hours after Lee's visit for the business to take off. Steele said, “Our phone never stopped ringing. I’ve sold more lemon pepper wings in the last two days than I have in the past four months. I made more garlic knots yesterday and the day before than I’ve ever made," as reported by TODAY. The restaurant was started four months ago. Steele said, “It’s just been overwhelming. It’s been a blessing. This restaurant has been a dream of mine for 30 years."
Keith Lee Brought Much Needed Attention To Frankensons Pizzeria In Las Vegas!https://t.co/Jsuwl5ZNWT
— The Blast (@TheBlastNews) January 10, 2023
The restaurant has been receiving customers from Iowa, California, Utah, and more. However, on January 4, a Tiktok post from the restaurant apologized to the customers who had to wait for long hours for their orders and also to those who had placed orders through online apps. They apparently had to close by 4 pm due to "running out of production." For a Day 4 update, Lee visits Frankensons Pizzeria again and is surprised to see a long queue outside the restaurant. Steele said, "I’m working to get stocked up on supplies and food. I am bringing everyone in to help. All I can say is thank you. This has been life-changing."