Just Pizza teamed up with Niagara SPCA in New York to execute a simple but effective campaign to help adorable shelter dogs find forever homes.
We can't give the world all the help it needs, but the world needs all the help that we can give. This pizza place is helping its local animal shelter find forever homes for its dogs by placing "ads" on their delivery boxes featuring animals up for adoption. Niagara SPCA in New York teamed up with Just Pizza and Wing Co. in Amherst, New York, to help loving owners find the pups their hearts were searching for. So every time someone orders a pizza, they're also informed about all the adorable dogs looking for forever homes. The ingenious campaign has since gone viral.
Niagara SPCA announced the campaign in a post uploaded to Facebook. Posting a photo of what Just Pizza's delivery boxes would look like with the adoption ads, they stated, "We are so excited to share that we have teamed up with our friends at Just Pizza & Wing Co. [in] Amherst, New York, to help get our shelter dogs adopted! Be on the lookout for a sweet face on your pizza boxes this weekend!" Facebook users loved the idea. Diane Randazzo commented, "This is absolutely awesome! Thanks to Just Pizza! Saw this on the news today! They really love animals!" Another user added, "Wonderful idea. I hope more businesses do this."
Once they saw how successful the campaign was, Niagara SPCA and Just Pizza decided to extend it even further. The shelter announced, "Just Pizza is so grateful for everyone’s support for the shelter animals that they have decided to offer an awesome incentive for those who adopt a dog from the pizza box flyer! Upon adoption, present your flyer to Niagara SPCA and receive a $50 gift certificate to Just Pizza in Amherst!" It looks like Just Pizza definitely cares about more than just their revenue. This kind initiative is sure to be an even greater motivation for a loving family to adopt a dog in search of a forever home.
According to Mary Alloy, the owner of Just Pizza, she just wanted to help out the animal shelter. "I couldn't wait. I never expected it to do this, never," she said. "It takes like nothing. Whatever I can do because I'm really trying to help the Niagara SPCA." Ever since the campaign went live, Mary has been flooded with an outpouring of support - and pizza orders. She shared, "Everything that I read on my phone right now, I just cry. It's just unbelievable. We're just going to keep on doing it till they're all adopted." The campaign, which was supposed to only last one weekend, will, therefore, continue indefinitely.
Kimberly LaRussa, the event coordinator at the Niagara SPCA, also shared how the campaign started. "Pizza boxes are pretty plain, and so you add a shelter dog to it and it adds a little fun to it," she explained. "I reached out to Mary Alloy of Just Pizza and I said you know we would like to advertise our shelter dogs on your pizza boxes. She immediately said yes. I just hope that maybe one day we can walk into the shelter and have all the cages cleared. That is what I hope comes out of this." Hopefully, this campaign will manage to achieve just that!