The knack for blending rib-tickling humor and copywriting peaked here as the seller showers sarcastic praise for the car.
Many advertisements in the past have proven time and again that humor is the key to selling anything. If you are struggling to sell any old belongings of yours, you simply need to roast them to the point where people just buy them for the hilarious ad. The best example of this is a Craigslist ad for a 1999 Toyota Corolla. Posting this ad on X, a Marketing expert Amanda Natividad (@amandanat) wrote, "This Craigslist ad for a 1999 Toyota Corolla is a masterclass in copywriting." At first glance, one might think of it as a really good description when in reality it's full of rib-tickling sarcasm and mockery.
The seller amusingly roasted their old car calling it both "hassle-free," and "a car that literally no one will ever compliment you on." Speaking of its notable features, the seller wrote, "Bluetooth: nope, Sunroof: nope, Fancy wheels: nope, Rear-view camera: nope. But it's got a transparent rear window and you have a neck that can turn." The car that has become a laughingstock even had a hilarious backstory. "One day my Corolla started making a strange sound. I ignored it. It went away. The end," they mentioned. The car was so sturdy that even when one damaged the engine and used Nutella for fuel, it would start instantly. "This car will outlive you, it will outlive your children," the seller added.
This Craigslist ad for a 1999 Toyota Corolla is a masterclass in copywriting. pic.twitter.com/fgiWGVu2ea
— Amanda Natividad (@amandanat) May 21, 2024
Not only did the car go through some serious troubles but also, "wouldn't judge you like a Volkswagen would," as per the seller. Then comes a plethora of "interesting" facts about the Corolla. "This car's exterior color is gray, but its interior color is grey," the seller pointed out. Whoever the lucky person is to buy this, doesn't need to worry about its oil change because it's "optional." This interesting car left the audience "yawning" when it was unveiled at the 1998 Detroit Auto Show. "Favorite food: spaghetti, favorite TV show: Alf, favorite band: a tie between Bush and the Gin Blossoms," the seller listed. "This car is as practical as a Roth IRA," they quipped.
After a series of sarcastic ridicules about the Corolla's robustness and elderliness, the seller hilariously reasoned out why one should buy this vehicle. "When I ran the CarFax for this car, I got back a single piece of paper that said, 'It's a Corolla. It's fine,'" they remarked. Implying the practicality of this car, they then joked that this car "wasn't going to win any beauty contests," and neither was the buyer. "This isn't the car you want, it's the car you deserve: The 1999 Toyota Corolla," they concluded. With nearly a million views within a day since it was posted, this Craigslist ad left the internet rolling on the aisles laughing.
This is HILARIOUS!
— Kristina Azarenko (@azarchick) May 21, 2024
Omg, the audacity! absolutely love it!
One of the best things I've read in a while 😂 The humor was A+++
— Andrew Ellis (@IamAndrewEllis) May 21, 2024
i'm sold!
— Robert | Performance Creative 🎯 | Adacted (@RobertPaidAds) May 21, 2024
Where can i buy this?
"The time and effort that went into that ad are magical. That's a person who actually doesn't want to give up their 1999 Toyota Corolla," said @IAmClintMurphy. "That is truly epic. Even I want the car," lauded @Bell99Lesley. "This is crazy. I had my eyebrows up a few times. I was like, 'Outlive me and my kids? Are you kiddin' me?' Didn't bookmark this but saved it all. I'd hardcopy, study the nuances, and digest every ounce of creativity therein," added @CopyMallam. "Almost laughed coffee out my nostrils when I got to this line, 'Let’s face the facts, this car isn’t going to win a beauty contest but neither are you,'" said @thecoolidea.