It all started when Speedy Auto Glass in Ontario challenged the neighboring store to a sign war and now establishments across the town of Listowel are involved.
A town in Canada is at war.
A war of words.
When Speedy Auto Glass in Listowel, Ontario challenged the store next door to a sign war, things got very interesting. The Dairy Queen next door accepted the challenge and soon enough stores from all over town joined in the fun. For the past week, the residents of the town have been in for some witty, punny, rhyming one-liners that are nothing short of entertaining. This is the type of wholesome war that people can get behind and everyone wants in on it:
It is now doing rounds on the internet and has gone international. "It's been so uplifting. There hasn't been one negative comment. The reaction has been absolutely amazing," Cork told BBC. "We're getting people stopping into my business just to say thank you for making them smile."