Amira Rasool owns The Folklore, a luxury fashion and accessories brand featuring pieces from African designers. She recently realized Swift may have copied her logo.
Over the past few days, we've all been listening to Taylor Swift's new album Folklore on repeat. If you're as obsessed with her as the rest of us are, you've probably ordered your own "cardigan" from her most recent line of merchandise. After all, when all our favorite celebrities started cropping up on social media with their own comfy outerwear, we had to get our hands on cardigans of our own. However, it appears that the singer-songwriter has come under fire for allegedly ripping off the label design on her merchandise from a Black designer. When Swift became aware of the similarities between the two labels, she decided to do the right thing and fix her mistakes.
Get to know more about The Folklore. https://t.co/GKHAxTGUnw— The Folklore (@TheFolklore) September 20, 2018
Amira Rasool, the owner of The Folklore (now dubbed #TheRealFolklore), a sell luxury fashion and accessories brand that sells merchandise from over 30 designers from Africa and the diaspora, took to Twitter when she noticed something awfully familiar about the label on Swift's newly-introduced cardigans. Posting a side-by-side comparison of her brand's logo and the artist's label, she pointed out that the latter read, "The Folklore album" in disturbingly similar typography (the word "the" was resting perpendicular to the word "folklore," just as in Rasool's logo). She wrote, "Wait, hold up. Taylor Swift, it’s one thing to use the name “Folklore” but we’re out here stealing Black women’s logos too?"
The ONLY Folklore we acknowledge.— O. Ewola 👑 (@oewola) August 3, 2020
Shop @TheFolklore today. 🖤#BlackOwned pic.twitter.com/2WEQOZ0JTc
"Based on the similarities of the design, I believe the designer of the merch ripped off my company's logo," the 24-year-old designer explained. "I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners. I am not going to let this blatant theft go unchecked." Rasool recognized that Swift likely did not find her brand The Folklore and then design her logo. She was, nonetheless, making money off of it. She explained in an interview with InStyle Magazine, "Clearly Taylor didn’t find The Folklore and make this sketch. But at the end of the day, Taylor is the one who’s profiting off of it. This is her team. So it’s up to her to make it right."
So did the 'Cardigan' singer make it right? Well, she sure did. Her team almost immediately issued a statement via Good Morning America. They stated, "Yesterday, we were made aware of a complaint that the specific use of the word 'the' before 'Folklore album' on some of the Folklore album merchandise was of concern. Absolutely no merchandise using the before 'the' words 'Folklore album' has been manufactured or sent out. In good faith, we honored [Rasool's] request and immediately notified everyone who had ordered merchandise with the word 'the' preceding 'Folklore album' that they will now receive their order with the design change."
Rasool soon responded. "I commend Taylor’s team for recognizing the damage the merchandise caused to my company The Folklore’s brand," she wrote in a Twitter post. "I recognize that she has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page... It was a great first step and we are in conversation right now with Taylor’s team about the next steps to make this situation right." Swift also uploaded her own tweet, in which she said she admired Rashool's work and would be "happy to make a contribution to your company and to support the Black in Fashion Council (launching on 8/3) with a donation." The designer clarified that her brand is not a charity, but if folks were interested, they could participate in the company's pre-seed round as an angel investor or venture capitalist.