It features random good-looking men doing chores such as cleaning the toilet, vacuuming, folding laundry, making sandwiches and unloading the dishwasher.
Editor's note: This article was originally published on January 4, 2022.
A Twitter user introduced the internet to a one-of-a-kind calendar his mom and her sisters created back in the 1980s. In an incredibly popular—and entertaining—thread, @fabiansociety shared how the sisters had gone about planning and executing a calendar called "Every Woman's Fantasy" which featured a number of random good-looking men doing household chores such as cleaning the toilet, ironing clothes, vacuuming, folding laundry, making sandwiches and unloading the dishwasher. "So in 1988 my mom and her sisters made a beefcake calendar called Every Woman's Fantasy and do you want to see pictures," he asked, "because I have photos."
they recruited some of these guys by randomly approaching hotties at parks pic.twitter.com/0t75ydUUGA— Monsters Ink (@fabiansociety) December 28, 2021
"They recruited some of these guys by randomly approaching hotties at the park," @fabiansociety explained. "And then they and my grandmother did a photoshoot where all the dudes posed as though they were doing chores. A lot of the props were things from their houses." He continued in the following tweets, "They made business cards and just handed them out to hot dudes in Seattle. They distributed it by hand, and one business's female employees hung a copy next to the men's playboy calendar, and all the men filed a complaint with HR. The modeling agencies they contacted kept sending over Chippendales kind of guys, and they kept saying, no, all the guys had to be in their 30s and 40s."
a lot of the props were things from their houses pic.twitter.com/Cvawp8raof— Monsters Ink (@fabiansociety) December 28, 2021
the dudes had to bring their own shorts pic.twitter.com/9CGizUIN7F— Monsters Ink (@fabiansociety) December 28, 2021
In following tweets, @fabiansociety revealed that despite its clear potential, the calendar never took off. "So this is the only one that got made, plus a handful of t-shirts that I wore into middle school," he tweeted. "My mother wants me to tell you that she was ahead of her time for 1988 and that you should retweet these if you think she should do another edition. My mom's pretty rad and this was a rad project she did with her family, I dunno. She objects to my calling this beefcake because beefcake in 1988 was a narrow band of musclemen, and that was boring, and this was intentionally not that."
the windows were provided with a promotional consideration (shout out to pella windows) pic.twitter.com/xNaS6CDJuM— Monsters Ink (@fabiansociety) December 28, 2021
they made business cards and just handed them out to hot dudes in seattle pic.twitter.com/Vw0gZsJQAr— Monsters Ink (@fabiansociety) December 28, 2021
they even had hats made! pic.twitter.com/MomBQGu1og— Monsters Ink (@fabiansociety) December 28, 2021
@fabiansociety also shared a valuable take-away from the story behind the "Every Woman's Fantasy" calendar. "The thing that I take from this is that there’s no bar to just doing stuff if you want to if you have no particular expectations. They just did this, and it was a hoot! Real intense zine energy to the project, right down to the made-up publishing company and the inclusion of a mailing address for comments or suggestions," he tweeted.
this was my kid brother’s teddy bear, it was a whole thing pic.twitter.com/HU7gbsPqqN— Monsters Ink (@fabiansociety) December 28, 2021
the socks being mismatched in this photo was intentional, my mom wants you to know. “he was sorting the socks, because we all hated sorting socks!” https://t.co/rhlbH3TDeB— Monsters Ink (@fabiansociety) December 29, 2021
“the photo speaks for itself,” says my mom pic.twitter.com/A1gUA6sSJJ— Monsters Ink (@fabiansociety) December 28, 2021
"Some more details: they had cards professionally printed, and just wandered around Seattle center handing them out to hot guys," @fabiansociety shared. "They went to two modeling agencies and spread the headshots over our kitchen counter and the floor. They rented a little office space and conducted interviews every 15 minutes, and asked all the applicants to wear 'a sporty outdoor look' and a more formal look. They set up my aunt's ironing board and had them all flex as hard as they could by pressing the iron down on the board. They set up a little director's chair for my 68-year-old grandmother and invited her to the shoot because they thought it'd be fun."
the dudes had an eclectic mix of jobs: one was a bank manager, a couple worked in construction, a few were actors, there was a private investigator, one was an educator— Monsters Ink (@fabiansociety) December 29, 2021
"About half the models were professional, and half were guys they just found, because they wanted them to look like regular hot dudes," he added. "The models all had a blast, apparently." @fabiansociety also revealed the thought process behind the decision to simply hand out cards to random men on the street. "We figured no man was going to be insulted by being told he was calendar-worthy, so why couldn't we go stand in a crowd at a park and hand out cards?" his mom and aunt told him. With the Twitter thread gaining more than 61,000 likes, it eventually reached the eyes of someone who knew one of the calendar models. "No fu**ing way this is literally my uncle," tweeted @violantra, before sharing the conversation they then had with their uncle.
December 29, 2021