'As children shape their own worlds with LEGO bricks, we play our part in having a positive impact on the world they live in today and will inherit in the future.'
LEGO recently launched a new 2,339-piece set called Table Football which includes a changeable minifigure cheering section, a table football game and color-coordinated sliding knobs. The set has been a huge hit with LEGO enthusiasts as it features an extraordinary 43 heads and 44 hairstyles in a step towards better representation and inclusion in toys, according to The Modern Met.
Although the brand is most known for its distinctive yellow mini-figurines, since the early 2000s, the company has been releasing new LEGO toys with realistic skin tones. To depict various skin tones, LEGO produced seven colors. With the development of the new Table Football collection, fans are praising the business for its inclusivity.
GOOOOAAAAAALLLLLLLLL! We’re delighted to unveil the LEGO IDEAS Table Football, making its debut on November 1st. We even got a couple of ringers to test it… pic.twitter.com/K00o6Mv9xS— LEGO (@LEGO_Group) October 6, 2022
Fans are particularly raving about one modification feature that is brand-new to LEGO minifigures and ushers in a new era of brand inclusion: a LEGO minifigure head with vitiligo. According to the LEGO website, "As children shape their own worlds with LEGO bricks, we play our part in having a positive impact on the world they live in today and will inherit in the future.” With an emphasis on inclusiveness and representation, it appears that this set is a step in the right direction.
LEGO announced the release of this inclusive collection with a tweet that read, "GOOOOAAAAAALLLLLLLLL! We're delighted to unveil the LEGO IDEAS Table Football, making its debut on November 1st. We even got a couple of ringers to test it..."
Went to Toys r Us on Sunday and saw this.@LEGO_Group has had their share of oops moments in branding and marketing.— Atif Khan (@atifkhan_ca) July 12, 2022
But let’s give the credit where it’s due.
Certainly triggered a positive learning opportunity for my kids.#diversity #inclusivity #vitiligo #lego #minecraft pic.twitter.com/vI8tF4BU3a
A fan of LEGO tweeted, appreciating the inclusion, "Finally, a set with POC that isn’t just 1 or 2 characters in a stars wars/Jurassic park lineup, also no angry/grimacing faces. We’ve been needing something like this for a decade. Thank you kings and queens at Lego."
Another Twitter user wrote, "I hesitate to call it a singular figure, but this is the first set to include a minifig with vitiligo, which I expect will be very meaningful to some out there. maybe a bit expensive to buy for parts, but this looks to be a dream for customizers."
The brand also recently relaunched its popular Friends franchise and the line now features characters from a completely new age and is more diverse overall. "At the Lego Group, we understand that children want the characters they encounter to be more like the diverse personalities they meet in real-life", Tracie Chiarella, Head of Product, Lego Friends at the Lego Group told The Star.
Characters with various skin tones, cultural backgrounds, physical and invisible disabilities and neurodiversity are among the new additions. Characters with bodily differences, Down syndrome, anxiety, vitiligo and even a dog in a wheelchair will be featured in the new sets and series.
The Friends franchise began ten years ago with a range of playsets and a TV show that focused on five friends who live in the imaginary Heartlake City: artist Emma, athlete Stephanie, nature-lover Mia, scientific nerd Olivia and singer Andrea. "We're continuously evolving our products so that they're reflective of society today," Chiarella said in a press release. "We want children to see the new Lego Friends Universe, both in the physical product and the content we're launching in 2023, as a reflection of their own friendships and to see the characters as authentic."