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Here's why parents everywhere are falling in love with this video about kids and phones

The widely circulating video showcases a teen's smartphone obsession, serving as a powerful reminder for many parents who agreed with the video.

Here's why parents everywhere are falling in love with this video about kids and phones
Cover Image Source: TikTok | @sirokocom

Mobile phones are now such a central part of our lives that many feel embarrassed to even discuss their screen time. While these devices have made global connection easier with a simple tap, they’ve also contributed to rising mental health issues, sleeplessness, shorter attention spans, and lost productivity. The need for a digital detox is so real that some “smartphone addicts” are checking into rehab-style withdrawal centers around the world. A video addressing this issue, part of a campaign by activewear brand Siroko (@sirokocom on TikTok), has resonated deeply with parents worried about their kids' growing gadget fatigue.

Image Source: TikTok | @sirokocom
Image Source: TikTok | @sirokocom

The viral video follows a teenage girl who receives a new smartphone, marking the start of a new chapter in her life. At first, she’s excited, texting right away, scrolling in bed, taking selfies with friends during class, and playing games—typical behaviors of any smartphone enthusiast. “How much life is consumed by your phone?” the clip's caption asks, driving the point home.

Image Source: TikTok | @sirokocom
Image Source: TikTok | @sirokocom

Soon, her excitement turns into a full-blown addiction. The video shows her glued to her phone—while walking, before bed, during breakfast, and even recording herself while doing homework. Her friends, too, are constantly on their phones, showing that this isn’t just her story. Now, she can’t go a day without making reels or obsessing over captions for social media.

Image Source: TikTok | @sirokocom
Image Source: TikTok | @sirokocom

Later, the glow of her phone seeps through her blanket as she faces another sleepless, school-deprived day. The video shows the all-smiles teenage girl developing into a socially isolated and anxious being. She accidentally also ends up playing an adult video before rushing to shut it down in a moment of shock.

Image Source: TikTok | @sirokocom
Image Source: TikTok | @sirokocom

Her exhausted mother finally reaches her breaking point and decides to step in. She grabs the phone from her daughter, who screams in protest. The video ends with the teen discovering a bike in the garage—just what you’re thinking! She heads out for a ride and instantly feels better. The video has been viewed by over 19.2 million people, many of whom, especially parents, have called it “powerful” and said it “hits deep.”

Image Source: TikTok | @ascending06
Image Source: TikTok | @ascending06

 

Image Source: TikTok | @willrigters
Image Source: TikTok | @willrigters

Among them, @brittanyanne84 commented, “This should be one of the Super Bowl commercials!” Adding to it, @tagalogkurt remarked, “Why did this make me cry?” “As a parent, this had me locked in and feeling 10,000 things,” wrote @inspirednotinfluenced. “So true! I'm so glad schools in the UK are finally considering a no-phone policy at last,” @fionaforsyth80 said. Others hailed it as the most “impactful” advertisement of 2024.


@sirokocom How much life is consumed by your phone? #sport #mentalhealth ♬ sonido original - Siroko

 

You can follow Siroko (@sirokocom) on TikTok for wellness and sports content.

Disclaimer: If you or someone you know is struggling with smartphone addiction, it's important to seek help. Mental health professionals can provide support and guidance.

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