Body advocate Katie Sturino went viral with her #SuperSizeTheLook series on Instagram. Now, she is in pursuit to make fashion more inclusive.
Editor's note: This article was originally published on April 12, 2022. It has since been updated.
Too often, fat women are told that they cannot wear certain things because of their size. They are instructed to wear "slimming" clothing to appear smaller than they are. One fashionista is challenging this mindset with her #SuperSizeTheLook series, proving that style has absolutely nothing to do with your size. Katie Sturino, an entrepreneur, author and body acceptance advocate, launched the series in 2015 because she found it difficult to find attire in her size. While there is still more work to be done, Sturino has built a community of over 800,000 people passionate about size inclusivity in fashion, BuzzFeed reports.
"When I first started this series, there were so many brands I could not pull pieces from to recreate celebrity looks because they did not come in my size," she told the media outlet. "Now, mass brands like Athleta and Old Navy offer extended sizes, plus fashion-forward designers like Olivia Rubin and Henning. It is exciting to witness the momentum since I started doing this in 2015. There is definitely still work to be done to ensure people of all sizes are represented and catered to in fashion, but I am proud of the progress that has been made in the industry over the years."
Sturino continued, "The average American woman is between a size 16 and 18. Making stylish clothes that fit more people is not just the right thing to do, it is good business. There is a massive market of women who are underserved by today’s fashion industry." So far, she has recreated looks worn by some of the biggest celebrities in the business. This includes stars whose sizes are very different from hers. Some celebrities whose looks she has recreated include Olivia Rodrigo, Kate Middleton, Chrissy Teigen, Lana Condor, Zoë Kravitz and Kendall Jenner, among others.
In addition to her viral #SuperSizeTheLook series on Instagram, the body advocate is doing her part to make fashion more inclusive by partnering with Amazon’s The Drop, where Amazon collaborates with influencers to bring their fashion ideas to fruition for a limited time (only 30 hours). Sturino's collection marked the first time The Drop included sizes that went up to 4x and 5x. "I have a community of almost 700,000 people," she concluded. "I know I am not the only one who wants better options and cooler, more stylish, better quality clothing."