Entrepreneur bring attention to indigenous creativity with his own clothing brand

Creativity is a great means of expression. Through this pathway, people can showcase what exactly their community stands for in a brilliant manner. This is what Hud Oberly does with his clothing brand. He focuses on the two groups he identifies with: the indigenous community and creative groups in Brooklyn. Through his brand, he gives opportunities to people from these sections to communicate their message and try to make the world a better place with their creative passion. He also makes clothes keeping those groups and their causes in mind. The taglines on his clothes communicate the causes and issues of these groups.

Hud, who identifies himself as belonging to the Osage, Caddo and Comanche groups believes that creativity is a great way to bring progress and goodwill to the world. He told In The Know, “I have the belief that if you add creativity to your day, you’re a happier person; you’ll have a more positive outlook on life.” In his company, the main priorities are the Indigenous creative community and the New York City and Brooklyn creative community. The designer has named his brand "Here's To You." Under his brand, various professionals from these communities come forward with their art to spread positivity.

The designer also gives back to the community by serving on the board of the Native Foreign Scholars Fund. This group is the largest scholarship provider for Indigenous students in America. He further shares that he has immense pride in his work because it is an important representation of his community. “I do know that it can help to see someone that looks like you in certain spaces and see someone doing something in a place that maybe you wouldn’t expect,” Hud says, “So leading by example is how I hope to inspire Indigenous youth.” He wants to give back to these communities because it was their support that helped him build his life and brand. He explained, “There are things that would not have happened without the help of others and going to a place where you have a support system is so important. So that is something I always try to share.”

His social media is filled with him celebrating his community and acknowledging the impact they have had on his life. In one of his videos with the overlay text "Life is a collection of moments; the idea is to have as many good ones as you can," he shows how his brand fulfills its promise. He collaborates with indigenous models and keeps in touch with his roots while turning his dreams into reality. He also showed himself working in New York, taking in its spirit while making his designs. The video implies that the ideas and lessons he gains from these groups find a place in his work.

Another one of his videos on TikTok has him going through the city on a bicycle with the overlay text, "It's terrible to pretend to be something you are not, it is worse to pretend to not be something that you actually are." This clearly reflects his own philosophy behind the clothing company. He wants his clothing company to reflect his identity, which is rooted within indigenous and creative communities in New York. Therefore, his clothes communicate their ideals and message. If he moves away from it to adapt to conventional demands, he will be moving away from the things that essentially shaped his identity.