A TikToker transforms McDonald's job into a $3000 vlogging success in a day, a whole summer's worth at her job.
TikTok now features individuals sharing their daily routines, often focusing on regular jobs. Even if some of these positions would not be considered significant in terms of a career, these people get a source of secondary income by creating and sharing content. An excellent example of this is creator Dylan Lemay, who gained 11.1 million followers on the platform while working at Cold Stone Creamery. He allegedly earned a net worth of $1 million by vlogging his ice cream innovations using a convenient 'POV' camera arrangement. He partnered with the company in time, transforming his routine frozen dessert job into a much more valuable and lucrative marketing role.
Another creator on the platform, Kai (@kaisbubbletea), shared a video where she mentioned that although her earnings from her McDonald's shift might not be substantial, creating vlogs about her experiences of working at the fast-food establishment has proven to be a solid source of secondary income.
In the video, she documents her "nighttime skincare routine" while delving into the earnings she garners from vlogging compared to her job at McDonald's. She went on to talk about her participation in TikTok's Beta Creativity Program, an initiative aimed at nurturing content creators' creativity, increasing income potential and unveiling captivating real-world prospects, as stated in the app's press release.
Initially, she admits to not keeping track of her earning from the Beta program, mainly due to her previous experience of maintaining 21 TikTok accounts, from which she couldn't withdraw her earnings. Kai shows her earning from the past two months, with a screenshot on her @kaisbubbletea account, totaling $3595.09. She highlights that content creators exclusively profit from videos exceeding one minute in duration, a departure from her earlier experience where videos on her other accounts gained her only around $1.30 to $1.50 per 1000 views. She owes these increased earnings to the new Beta program.
Kai points to a highly successful post in which a customer playfully inquired about the whereabouts of McDonald's purple character, Grimace, during her work break. This specific video substantially boosted her earnings, enabling her to accumulate over $3000 within a single day. While she expresses contentment with the monetary gains, she remains realistic, acknowledging that the trend is unlikely to persist indefinitely. She openly shares her hourly wage at the fast-food establishment, which is $13.50. This calculation implies that, prior to any deductions, she would need to work around 223 hours to attain $3000 and a few more hours to attain the amount showcased in the earnings screenshot from the video. She remarks, "That's an entire summer's worth of me working at McDonald's. And I made that in a day."
Viewers who came across her video expressed their gratitude for her transparency regarding her social media earnings. @miraculousgaydybug commented, "Thanks for actually showing how this works. I feel like no one does." The information she shared proved to be useful for many. @the909virus shared, "Seriously, this is great insight for digital marketing and helps people who have small businesses." Another user, @punypeach, commented, "Thanks for being transparent; it's actually so interesting! You deserve it, girly, I love keeping up with your videos."