Domino's is giving free 'emergency pizza' to customers when they need it the most

It's time for pizza enthusiasts to celebrate because their beloved pizza chain Domino's is giving away something called "emergency pizza" which comes free of cost. This might confuse many people who are unaware of this irresistible deal but want to order it as soon as possible. According to a press release of the company, Domino's is introducing this Emergency Pizza program that offers a free medium two-topping pizza to customers to use whenever they need it most.

“Perhaps you burned dinner, the power went out or maybe your in-laws just dropped in without notice—whatever your emergency situation, Domino’s believes a free pizza can make anything better,” said Kate Trumbull, Domino’s senior vice president and chief brand officer, per TODAY. “Why did we launch Domino’s Emergency Pizza? With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point! The hardest part may be deciding when to use your Emergency Pizza!”

Now the real question is, what do customers need to do in order to grab their free pizza? At first, they have to place a digital order online or a digital carryout order of $7.99 or more. Once the order is complete, customers qualify for the Emergency Pizza. According to the reports of Marketing Dive, this initiative is taken by Domino's to boost its rewards program by helping consumers grab a free pizza when they need it.

The company has been inspired to start this program for the occasions when people end up burning their dinners and have nothing left to serve their guests who might have turned up unexpectedly. This particular giveaway continues till February 24, 2024. The pizza giant has also collaborated with the agency of record Work in Progress for an integrated campaign that will be aired on TV and will be available on social and digital channels as well.

The campaign has launched a 30-second spot called “Jar” that shows a Domino’s delivery person materialize from a secret door to deliver a pizza to a consumer who is having difficulties in opening a jar of tomato sauce to make their pizza at home. The program started on September 2023 and members of the program will earn 10 points for every order of $5 or more, where previously they had to spend double that amount to earn points. The customers can redeem their emergency pizza points by signing in or up for Domino’s Rewards program within seven days of placing their initial order.

The Emergency Pizza announcement did leave the netizens divided over one important thing. The customers have to pay a price to secure that Emergency Pizza anyway. @0Obiewan2 wrote on Twitter: "Yeah it’s not free because you gotta buy one first." @CubeDomination commented: "This is actually goated, definitely ordering dominos next time I get pizza." @VtuberX1 added: "Honestly pizza is pizza, I'll take any slice I can get my hands on."

According to another press release from Domino's website, the largest pizza company in the world announced its sales for the second quarter of 2023. Their global retail sales grew 5.8% in the second quarter of 2023, excluding the negative impact of foreign currency. Without adjusting for the impact of foreign currency, global retail sales grew 4.3% in the second quarter of 2023. So, we think this is the best time to grab your free pizza because emergency or not, pizza is a must to satisfy your taste buds and hunger.