Dad put up a massive Gen Z billboard. His teen daughters may never recover from the embarrassment

New Zealand radio host Ben Boyce (@ben_boyce_ on Instagram) thought he had the perfect plan to embarrass his teenage daughters, and it involved going bigger than most parents would ever dare — literally. In a now-viral Instagram video that got over 195,000 likes, Boyce shared a giant roadside billboard splashed with Gen Z slang, dedicated to his daughters Sienna and Indie. The bright green-and-yellow sign read, "This is a Skibidi Shout-Out" and featured phrases like "No cap," "Slay queens," and "Stay extra," alongside a smiling photo of him with his daughters.

Boyce explained in the caption that the idea came from wanting to poke fun at his daughters using their own generation’s lingo. "Had the idea to put some Gen Z slang on a billboard to embarrass my daughters, and it worked SKIBIDI!” he wrote. He thanked the "Sigma team" at GO Media, who helped design the billboard and put it up temporarily for free. "I don’t think this is an #ad," he joked, "but I’m gonna put #ad to keep my Rizz levels up and not get in trouble!" The billboard caught the attention of viewers across social media, including Reddit, after being posted by u/Sebastianlim, and people were in stitches over the father's public teasing.

 u/Comments_Wyoming said, "My daughter (12) has a physical reaction when I use their slang. Something between a groan and a full body heave. This would have sent her to the ground." u/stlredbird wrote, "My son is 9 and uses these words, and I have no idea what they mean, and I’m pretty sure he doesn’t either." u/cybercuzco chimed in, I always tell my kids I’ve got rizz. When they inevitably groan and roll their eyes, I say, 'Well, I had enough rizz for your mom.'" u/drfli shared, "My dad used to do the '2 legit to quit' hand signal towards me from the bleachers at my junior high band concerts."

However, not everyone was impressed. u/witcherd said, "I’d never monetize my children on the internet, no matter how harmless I and they think the videos are. Period." u/turbulentFireStarter pointed out, "I hate the generation of adults that uses their children for content farming. Also, if someone put my face on a billboard without my permission, I would cut that person out of my life immediately." u/secretdojo quipped, "Why on earth would you do that to your kids to get likes? Such a horrible thing to do!" Even research suggests that adolescents often feel embarrassed or uncomfortable when parents post without consent. This is called "sharenting," or posting children’s lives online, which can expose kids to identity theft, cyber threats, and long-term privacy issues. One legal scholar estimates that by 2030, two-thirds of identity fraud targeting youth could stem from sharenting. 

While people had varying thoughts about the prank, the daughters didn't seem to mind it. In fact, they decided to have a playful revenge on their dad by adding a billboard featuring a slideshow of photos of Boyce. One of them had a photo of Boyce sleeping with the words, "This is a message for Ben Boyce. Don’t sleep on us!" in bold pink and yellow letters. Another one featured Boyce without pants and read, "We wanted to get you back. No cap and no pants. Love, your daughters Sienna and Indie."

You can follow Ben Boyce (@ben_boyce_) on Instagram for more such prank videos.