Couple shares how treating marriage like a business enhances their relationship

The essence of marriage is the coming together of two individuals to begin a new story as one. The key ingredient to making this work is communication and understanding. However, as time passes, lack of communication often leads to misunderstanding. An LGBTQ+ couple, Alexa and Cass –who goes on Instagram by twofemmegems–shared their trick to a successful and happy married life and it's resonating with many. The couple posted a video sharing their opinion that marriage is a business. Their video read, “We run our marriage like a business. And no, it doesn’t kill the romance.”

With a mid-shot of the two women sitting beside each other, they continued highlighting the same. The couple shared that they set 15 minutes per week for a ‘guided check-in.’ Elaborating further, they shared the list of things they do during these 15 minutes. The list included random yet important points for discussion, such as finance, meeting one’s needs, checking in on each other, planning and looking at the week ahead, the future, and so on. They then shared that being intentional with their time together was the key. Just like a business plan, partners can plan check-ins or time for decisions like Alexa and Cass.

“It ensures our needs are met and we each have equal voices in how our marriage and home operates,” the text overlay read. The video concluded with the famous thought, “Teamwork makes the dream work.” The caption of the video further added to what the couple was trying to convey. “Cass and I are both folks that need order and intentionality in our lives and our marriage is no exception,” the caption read. Further, it mentioned that many couples believe that structured family meetings would kill the romance. “But for us, it’s done the exact opposite,” the caption continued.

The couple highlighted that having intentional time together allowed them to focus on little details and smaller things that needed to be addressed thereby avoiding conflict when the issues got bigger. “It has made us feel closer than ever,” the couple shared. “These check-ins only take about 15 minutes and we are our same fun and playful selves throughout. They are something we look forward to and have noticed over time they have really helped us align on finances, balance the workload and feel seen and heard,” said Alexa. The caption also mentioned that Cass, who is a designer, created a template for these structured meetings that works best in a way for both women.

The video received over 530K views and 51.2k likes. Several couples agreed with Alexa and Cass and added their input on the idea of marriage as a business. @libbycw said, “Marriage is more like a business than anything else. The love part is easy (most of the time), but running a house, a family, finances, reaching goals and realizing ambitions together? That’s a beautiful business.” @cartoon_katzenjammer said, “One of my college professors told me, ‘When you consider marrying someone, ask yourself if you could see yourself running a small business with them. If you can’t, maybe don’t get married just yet.’” Businesses require that you put in a devoted amount of time to address issues and pay full attention to details during that time. It’s just the same with marriage.