The founder of the dating app believes they can utilize AI to improve the dating experience of their users.
There is growing concern that AI could eventually replace humans in many jobs. Businesses across nearly every sector are now incorporating AI, even in minimal capacities. Just as we doubt AI's ability to replicate human feelings, emotions, and creativity, tech experts unveil new breakthroughs. Recently, in an on-stage interview with Emily Change at Bloomberg Tech in San Fransisco, Whitney Wolfe Herd, the founder and Executive Chairman of the renowned dating app Bumble broke the ice on the app's future AI enhancements and it's mind-boggling.
During the interview, Herd mentioned that Bumble will be working on improvements based on the current feedback offered by the users. Right now, the app's target is to "be the place where people find real connection without exhausting them or stressing them out along the way " and with the technological expertise of the new CEO Lidiane Jones, Herd hopes to innovate a fail-proof dating experience. Chang inquired about Herd's plans to use AI bots to elevate the dating process. "You've got people falling in love with bots and people like bots posing as real people. This is getting really terrifying," Chang added. However, according to Herd, though this may seem "freaky" that it will soon become a "fad."
"I'm sure there are people out there that might form friendships with some form of AI, and that's fine. But our focus with AI is to help create more healthy and equitable relationships," explained Herd. The former CEO pointed out that AI will work for the benefit of the Bumble users making them learn how to date. "You could in the near future be talking to your AI dating concierge and you could share your insecurities," Herd said. "It could help you train yourself into a better way of thinking about yourself. And then it could give you productive tips for communicating with other people."
According to the founder, we might soon see a future where AI concierges go on dates on behalf of users. "And then you don't have to talk to 600 people," Herd added that the AI concierge would be capable of finding the best three matches for a user after scanning the whole city. So, the app's goal is to create, "a safer, kinder digital platform for more healthy and more equitable relationships." The key aspect that the founder hopes to incorporate is to "always put women in the driver's seat, not to put men down, but to actually recalibrate the way we all treat each other."
The concept of "AI concierges" has sparked considerable debate among internet users. Many are relating this enhancement to a spooky episode of the science fiction series "Black Mirror." In the episode, "Hang the DJ," the characters are put through a system that tests their romantic compatibility. As they go through multiple dates being paired with a person for a specific time, the lead characters who were each others' first matches realize that they are actually in a simulation that is designed to serve a purpose similar to what Bumble is hoping to achieve in the near future. Though people may find the "AI concierges" terrifying right now, Herd reassures us that this would help cultivate better and healthier relationships.