After the trailer leaked, Queen Bey decided to release it on her own channels and we couldn't be more thankful.
On Juneteenth, the day enslaved Black people in Texas were informed of the end of the civil war and their emancipation two years after Lincoln's Emancipation Proclamation, our lord and savior Beyoncé decided to surprise us with the release of her new song "Black Parade." Yet again, she was able to make the world stop. All the proceeds from the song, she announced, would be directed towards BeyGOOD's Black Business Impact Fund, which provides help to Black-owned small businesses in need. Alongside the drop, she launched an online directory of Black-owned businesses called "Black Parade Route." However, the good stuff didn't stop there. Someone reportedly leaked the trailer for her upcoming visual album Black is King. Instead of waiting to launch it on her own time, Beyoncé decided to drop the trailer as soon as she possibly could.
Of course, it is incredibly disheartening to learn that something she and an entire production team of dedicated crew members were working on was posted online without their consent. Nonetheless, this is exactly what we needed right now, during these challenging times. We just needed a drop of that Beyoncé goodness, you know? As Kevin McHale wrote on Twitter, "Look, I’m sorry, Beyoncé, that Black is King was a leak, BUT THIS IS SOME GOOD NEWS, SOMETHING TO LOOK FORWARD TO AND WE NEEEEED THAT. WE WILL BE FULL ON THIS MORSEL UNTIL JULY 31!"
If you're yet to see the trailer, here is a rundown of the beautiful awesomeness that it is. We hear the Queen herself state totally quotable things like, "The journey is the gift," and, "You can’t wear a crown with your head down." Literally, I'm about to find some bomb-ass photos of myself from the pre-pandemic era just to post them to Instagram with those words as captions. But it wasn't just her powerful words that stole the show. The visuals were just as amazing. And I mean AH-MAH-ZING! Never before have we seen Black folks represented with the nuance, subtlety, and beauty that Beyoncé was able to deliver.
The entirety of the visual album is an ode to Africa. The description reads, "This visual album from Beyoncé reimagines the lessons of "The Lion King" for today’s young kings and queens in search of their own crowns. The film was in production for one year with a cast and crew that represent diversity and connectivity." The song "Black Parade," much like the album Black is King, serves as a celebration of Black culture and the support of Black activism. There is no doubt that the ongoing Black Lives Matter demonstrations have much to do with the quite timely drop. After all, she did issue an open letter to Kentucky Attorney General Daniel Cameron calling out the lack of arrests in the case of Breonna Taylor. Either way, we're just so glad to have this magnificent and empowering album to look forward to right now. With so much going on, we knew we could count on Beyoncé to give us something invigorating and powerful.