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Ad highlighting the dangers of parents oversharing their children's pics on social media is eye-opening

German telecommunication firm has created a campaign called 'Share with Care' with the help of adam&eve Berlin.

Ad highlighting the dangers of parents oversharing their children's pics on social media is eye-opening
Cover Image Source: Youtube | Admium 119

German telecommunication firm has created a campaign called "Share with Care" with the help of adam&eve Berlin. Its hero video aims to warn parents of "sharenting," which is a term used to describe parents who overshare pictures of their kids, as reported by MusebyCLIO. The video warns these parents of the consequences that might unfold a few years later through a deepfake. Deepfakes are defined as "a video of a person in which their face or body has been digitally altered so that they appear to be someone else, typically used maliciously or to spread false information."



In the video, we see a deepfake of a young adult by the name of Ella talking to her parents and saying, "Hey Mom and Dad, look, it's future me, isn't technology neat? Here are all the ways it's not." Then this video discusses the horrors of overposting. These comprise cyberbullying, identity theft and even child pornography. The official website of Telecom reads, "She sends a warning from the future and confronts mother and father with the consequences of sharing pictures of their children on the internet. The special feature: For the first time, a virtually aged deepfake of a 9-year-old child has been created so that she can act and argue like an adult woman. Ella is representative of an entire generation of children."


"Telekom offers the best and most secure network," says Uli Klenke, chief brand officer. "But in addition to access to this network, we also need the necessary knowledge and tools for safe and responsible handling of data on the Internet. Because the development of artificial intelligence holds opportunities and risks. In the spot, we let the AI warn us about itself. And thus, underline fascination and awe at the same time. We have to learn to deal with both factors appropriately." "Every person has the right to decide on his or her own digital identity," says Christian Loefert, Telekom Germany's head of marketing communications.



"Studies show that an average five-year-old child has already had around 1,500 pictures uploaded without their consent by those they trust most: their parents. This material is unprotected on the net," MusebyCLIO reports. It can be troublesome with the ever-expanding usage of social media around us. As for the solution to this, "We want to prevent children from becoming victims of cybercrime through no fault of their own," says Marike Mehlmann-Tripp, the head of social engagement and group corporate responsibility at Telekom.

"For all people to be able to participate in the digital world, it is essential that they can move safely, self-determinedly and confidently in the digital space. Media competence is an integral part of digital participation. That is why we are committed to promoting digital skills through numerous initiatives." According to numerous experts, by 2030, a majority of identity thefts will take place due to indexed data and faces.

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